Their logo and rights to the word extend to the clothing category as of right now and the own 3 trademarks in the United States and 1 in Canada. Next to ask questions is Daymond John, who wants to know on what fronts do they own the rights to the word Hill Billy. In addition to that, they also landed a distribution deal with a company that supplies travel plazas and truck stops. So far they have no retail locations, but they did just recently sign a deal with Sports Authority, which will supply their clothing in about 30 stores in the Southeast. Then Kevin O’Leary inquires on their distribution, which he finds out to be at outdoor events and they usually go to 1 event a month. He then asks for the sales they have accumulated over the last 12 months, which is revealed to be about $50k. Herjavec gives them a small slap on the wrist for this, stating that it is never a good idea to give the sales of mroe than a year because that leads him to believe that their general sales are not that great. The Hill Billy Brand has profited around $271k over the duration of the 3 years they have been up and running. All they need is the proper marketing and financial support.Īfter Jeff Foxworthy weighs in on what he thinks the difference between redneck and hill billy is, Robert Herjavec gets down to business by asking what kind of sales they have been seeing so far. So far they have only been selling shirts, tank tops, and hats, but have received various requests for jeans, bathing suits, and even some outdoor equipment. What they want to do is to encompass the outdoor living lifestyle. That is why their clothing line has been so successful at these events that they have been vending at. According to them, people who love the country have now embraced the label and are proud to adorn it. Abbaticchio and Lees are there to prove otherwise. It is a common misconception now that the term “hill billy” is a bad thing.
Then they begin to explain how they experimented with different types of businesses together, but nothing really felt right until they created the Hill Billy Brand. During Shark Tankīoth boys enter the Shark Tank and quickly lay down their asking price of $50k in exchange for a 25% stake in their clothing company. It was during their search that they decided to take a gamble and approach the Sharks at ABC’s Shark Tank. Hoping to take their clothing line to the next level, the two men went off in search of a way to get the money the would need in order to grow. Abbaticchio and Lees both knew that the Hill Billy Brand had the potential to go places, but they were going to need some help when the new orders started to come in. However, what was especially noteworthy was that during the first event they attended, they sold out within the first 4 hours of being there. They sold their merchandise at rodeos, carnivals, concerts, and any other sort of outdoor event. The two of them began the business by selling t-shirts out the back of their truck. It was his vision to create a way for people to proudly display their love and passion for all things country, but it wasn’t until a year after he had this vision that he was able to make his dream become a reality.Ībbaticchio partnered up with Shon Lees and together they brought the Hill Billy Brand to life. He wanted to create fashion for men and women who love the outdoors but also want to have a distinct style.
Mike Abbaticchio is a proud redn eck American who came up with an idea for a clothing line during one particularly restless night.
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